Phoenix, AZ— In a move set to redefine how 3PLs and freight brokerages scale their technical capabilities, operational staffing leader Avanza has announced a strategic merger with enterprise technology firm DataGurus. The combined entity, operating as DevGurus by AVANZA, creates the logistics industry’s first integrated solution for both operational workforce and high-level AI Tech Talent for logistics.

This merger represents a significant pivot in the nearshore market, moving beyond traditional “back-office” support to offer high-velocity engineering, cloud infrastructure, and predictive analytics talent specifically for the supply chain sector.

Avanza: Born on the Brokerage Floor

To understand the significance of this merger, one must look at Avanza’s origins. Unlike generalist BPO firms, Avanza was built by logistics professionals, for logistics companies.

The company’s founders began their careers on the front lines as Carrier Sales Agents at GlobalTranz in Scottsdale, AZ. With over 25 years of combined experience as Load Brokers, FTL Capacity Managers, and Logistics Executives, they built Avanza to solve a specific problem: the lack of specialized, reliable nearshore talent that actually understands the freight lifecycle.

For the past decade, Avanza has successfully staffed carrier sales, tracking, and accounting teams for major 3PLs from its hubs in Honduras. Their logistics-native DNA ensures that agents hit the ground running without the steep learning curve typical of offshore staffing.

DataGurus: The Technical Firepower

On the other side of the equation is DataGurus, a firm renowned for delivering enterprise-grade technology solutions and specialized engineering talent.

DataGurus built its reputation by creating “Centers of Excellence” focused on complex technical domains: AI and Analytics, Cloud Infrastructure (AWS, Azure, GCP), and Software Product Engineering. Their talent pool, referred to as “Gurus”, ranges from Senior Principal Engineers to specialized Individual Contributors , all operating within a culture of “Enterprise-Grade Security” and high retention.

By bringing this technical depth to the table, Data Gurus provides the engineering muscle necessary to build modern FreightTech platforms, moving beyond simple task execution to complex system innovation.

The Merger: What It Means for the Logistics Industry

The launch of DevGurus by AVANZA addresses a critical pain point in the modern supply chain: the “Translation Gap.”

For years, logistics companies have struggled to find technical talent that understands the industry. When a 3PL hires a generic software developer, they often spend months teaching them basic concepts like “LTL vs. FTL” or “EDI compliance” before any value is created.

This merger eliminates that friction. By combining Avanza’s operational DNA with Data Gurus’ technical capabilities, the new entity offers AI staffing for logistics that is context-aware from Day 1.

The Solutions: What to Expect

DevGurus Powered by AVANZA is positioning itself as a comprehensive efficiency partner. The industry can expect immediate solutions across three key verticals:

1. Specialized Tech Talent  & AI Engineering for Logistics: Access to nearshore Data Engineers and AI Project Managers capable of building Predictive Churn Models and Dynamic Pricing Engines. These teams enable 3PLs to turn historical data into actionable margin protection strategies.
2. FreightTech Engineering Squads: Deployable “Project-Based Delivery” teams focused on TMS integrations, EDI automation, and Mobile App development for drivers. These squads offer a scalable alternative to slow domestic hiring.
3. Intelligent Automation (RPA): Moving beyond human labor for repetitive tasks, the new division offers Robotic Process Automation to handle track-and-trace updates, invoice processing, and rate confirmation auditing.

DevGurus by AVANZA is now fully operational, leveraging Excellence Hubs in El Salvador, and to serve the North American market