Phoenix, AZ— In a move set to redefine how 3PLs and freight brokerages scale their technical capabilities, operational staffing leader Avanza has announced a strategic merger with enterprise technology firm DataGurus. The combined entity, operating as DevGurus by AVANZA, creates the logistics industry’s first integrated solution for both operational workforce and high-level AI Tech Talent for logistics.

This merger represents a significant pivot in the nearshore market, moving beyond traditional “back-office” support to offer high-velocity engineering, cloud infrastructure, and predictive analytics talent specifically for the supply chain sector.

Avanza: Born on the Brokerage Floor

To understand the significance of this merger, one must look at Avanza’s origins. Unlike generalist BPO firms, Avanza was built by logistics professionals, for logistics companies.

The company’s founders began their careers on the front lines as Carrier Sales Agents at GlobalTranz in Scottsdale, AZ. With over 25 years of combined experience as Load Brokers, FTL Capacity Managers, and Logistics Executives, they built Avanza to solve a specific problem: the lack of specialized, reliable nearshore talent that actually understands the freight lifecycle.

For the past decade, Avanza has successfully staffed carrier sales, tracking, and accounting teams for major 3PLs from its hubs in Honduras. Their logistics-native DNA ensures that agents hit the ground running without the steep learning curve typical of offshore staffing.

DataGurus: The Technical Firepower

On the other side of the equation is DataGurus, a firm renowned for delivering enterprise-grade technology solutions and specialized engineering talent.

DataGurus built its reputation by creating “Centers of Excellence” focused on complex technical domains: AI and Analytics, Cloud Infrastructure (AWS, Azure, GCP), and Software Product Engineering. Their talent pool, referred to as “Gurus”, ranges from Senior Principal Engineers to specialized Individual Contributors , all operating within a culture of “Enterprise-Grade Security” and high retention.

By bringing this technical depth to the table, Data Gurus provides the engineering muscle necessary to build modern FreightTech platforms, moving beyond simple task execution to complex system innovation.

The Merger: What It Means for the Logistics Industry

The launch of DevGurus by AVANZA addresses a critical pain point in the modern supply chain: the “Translation Gap.”

For years, logistics companies have struggled to find technical talent that understands the industry. When a 3PL hires a generic software developer, they often spend months teaching them basic concepts like “LTL vs. FTL” or “EDI compliance” before any value is created.

This merger eliminates that friction. By combining Avanza’s operational DNA with Data Gurus’ technical capabilities, the new entity offers high-level engineering and operational reality with top-notch logistics talent straight out of the Latam Silicon Valley.

We don’t just write code, we understand freight.

That means we know one engagement model doesn’t fit every 3PL or carrier. Whether you need a full “SWAT team” for a new product or just a few extra hands who already know what a lumper fee is, we have a model built for your reality.

Managed Squads: Outcomes Without the Overhead Stop wasting time teaching generalist developers how a load board works. Our Managed Squads are fully managed, logistics-native teams that take end-to-end ownership of your product. Led by Project Managers with real Ops DNA, these squads are designed for companies that need specific outcomes, like a new carrier portal or dynamic pricing engine, without the heavy lifting of day-to-day management. We eliminate the “translation gap,” ensuring you get continuous delivery that makes sense for your operations floor.

Team Augmentation: Plug-n-Play Talent (No Training Wheels Required) When you need to scale fast but can’t afford a three-month ramp-up period, our Team Augmentation drops senior, logistics-trained talent straight into your existing workflow. Unlike generic staffing firms, our engineers come pre-vetted from the Latam Silicon Valley and are fluent in freight. They hit the ground running because we’ve already taught them the difference between LTL and FTL. You get immediate impact and code that works, without ever having to explain what a “BOL” is.

Project-Based Engagements: Controlled Execution for FreightTech Perfect for well-bounded initiatives like API integrations, custom dashboards, or RPA (Robotic Process Automation) bots. Our Project-Based Engagements give you a defined cost and timeline for specific deliverables. This is ideal for when you need to solve a targeted problem, like automating invoice processing or building a churn prediction model. 

We deliver logistics-aware solutions with zero scope drift, solving your immediate pain points efficiently.

Custom Solutions: Strategic Evolution for Complex Problems Some challenges are too big for a standard playbook. Our Custom Solutions are for high-stakes, high-complexity programs that require a strategic partner, not just a vendor.

Whether you are overhauling a legacy TMS or building a multi-stream AI ecosystem, we provide the strong governance and senior execution needed to navigate complex environments. We bring structure to chaos, ensuring your digital transformation aligns perfectly with your operational reality.

DevGurus by AVANZA is now fully operational, leveraging Excellence Hubs in El Salvador, and to serve the North American market